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The Rise of Viagra: How the Little Blue Pill Changed Sex in America, Meika Loe
Stock Image -May Not Reflect Actual Item

Author Name    Meika Loe

Title   The Rise of Viagra: How the Little Blue Pill Changed Sex in America

Binding   Hardcover

Book Condition   Good

Publisher    NYU Press

ISBN Number    0814752004 / 9780814752005

Seller ID   SKU20155280

0814752004 1st edition, 1st printing with full number line. Good, books were stored poorly, top edge of pages may be dirty, hardcover binding with dust jacket. Light to moderate wear to corners and edges, clean text, may contain previous owner?s signature, remainder mark, sticker/residue, or other minor aesthetic flaws. Please inquire for additional details. Last Word Books & Press is an Infamous Independent Bookstore and Print Shop located in Olympia, Washington.

Stock Description, May Not Reflect Item

Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry--from how drugs could be marketed to the types of drugs put into development--as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called "erectile dysfunction," and is simply something to "ask your doctor" about. And over 16 million men have.

The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.

Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.

This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.

Price = 20.00 USD


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