0684865998 1st edition, 1st printing with full number line. Good, hardcover binding with dust jacket. Light to moderate wear to corners and edges, clean text, may contain previous owner?s signature, remainder mark, sticker/residue, or other minor aesthetic flaws. Please inquire for additional details. Last Word Books & Press is an Infamous Independent Bookstore and Print Shop located in Olympia, Washington.
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"You can love it without getting your heart broken". "What you're looking for". It's hard to resist the promises of comfort, power, and gratification evoked in these simple phrases. Drawn respectively from ads for a car, a candy bar, and a cigarette, they represent advertising at its most effective -- and most pernicious.
In Can't Buy My Love, Jean Kilbourne examines the cumulative impact of advertising on attitudes, values, and behavior, paying particular attention to ads designed to appeal to young women. She deftly deconstructs various ad campaigns to show how they encourage the development of intimate, even passionate, relationships with products. From alcohol and tobacco ads that tempt the young with easy ways to rebel against society, to the not-so-subtle assurances that having the right clothes, cosmetics, and snacks can be just as satisfying as a relationship with another person, Kilbourne argues that the real intent of many advertisers is to create an addiction that keeps consumers coming back in hopes of finally realizing their dreams.