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No Logo: Taking Aim at the Brand Bullies, Klein, Naomi

Author Name    Klein, Naomi

Title   No Logo: Taking Aim at the Brand Bullies

Binding   PAPERBACK

Book Condition   Very Good

Publisher    Picador

ISBN Number    0312271921 / 9780312271923

Seller ID   SKU1007288

0312271921 Corners curling slightly. Trade paperback binding. ~Very Good. Light shelf wear to covers/corners; satisfaction guaranteed.

Stock Description, May Not Reflect Item

With a new Afterword to the 2002 edition. "No Logo "employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").
"No Logo "will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."--Naomi Klein, from her Introduction

Price = 12.00 USD


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