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Born to Buy: The Commercialized Child and the New Consumer Culture, Schor, Juliet B.
Stock Image -May Not Reflect Actual Item

Author Name    Schor, Juliet B.

Title   Born to Buy: The Commercialized Child and the New Consumer Culture


Book Condition   Good

Publisher    Scribner

ISBN Number    0684870568 / 9780684870564

Seller ID   SKU9141402

0684870568 Good. Light to moderate wear to covers/corners. Trade paperback binding. Support Last Word Books & Press and independent booksellers.

Stock Description, May Not Reflect Item

Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, "New York Times" bestselling author of "The Overworked American, " examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.
Like Barbara Ehrenreich's "Nickel and Dimed, " Mary Pipher's "Reviving Ophelia, " and Malcolm Gladwell's "The Tipping Point, Born to Buy" is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Price = 8.00 USD

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